MARKETING COORDINATOR - Full-time
Goldie + Ace Marketing Coordinator
Full-Time
Port Melbourne
We are seeking a creative and motivated Marketing Coordinator with a can-do attitude to join our small but mighty team at Goldie + Ace. As a Marketing Coordinator, you will play a crucial role in executing and supporting various marketing initiatives to promote our brand and drive engagement. If you're passionate about fashion, kids' trends and have a keen eye for detail, this is the perfect opportunity to contribute your skills to a fun and vibrant brand.
What we’re looking for in a Marketing Coordinator:
Campaign Execution: Collaborate with the marketing team to plan, coordinate, and execute marketing campaigns that align with brand objectives. This includes managing timelines, creating content calendars, and overseeing the production of marketing materials such as graphics, videos, and blog posts.
Social Media & Content Creation: Working closely with our Social Media Coordinator to maintain and enhance our brand's presence across social media platforms, including Instagram, Facebook, TikTok, Pinterest, & LinkedIn. Create engaging and on-brand content, brief SMC on the promotional calendar every 2 weeks and interact with followers to foster a sense of community and drive customer engagement. Keep up to date with emerging media trends. Develop captivating and relevant content for various marketing channels, including social media, email campaigns, website updates, and blog posts. This may involve creating visually appealing reels, writing compelling copy, and curating user-generated content.
Influencer Collaboration: Identify and establish partnerships with relevant influencers, bloggers, and kid-centric communities to amplify brand visibility and reach. Coordinate influencer campaigns and track their performance to ensure optimal results.
Email Marketing: Assist in crafting and executing email marketing campaigns, including writing creative copy, and segmenting email lists for targeted messaging.
Analytics and Reporting: Monitor, track, and analyse the performance of marketing campaigns using relevant tools and platforms. Prepare regular reports detailing key metrics and insights, and use this data to refine strategies for continuous improvement.
Market Research: Stay updated on children's fashion trends, industry developments, and competitive landscape. Leverage this knowledge to inform marketing strategies and suggest innovative ideas.
Event Support: Assist in planning and executing events, pop-ups, or collaborations to increase brand visibility and engagement. Coordinate logistics, promotional materials, and on-site activities as needed.
Cross-Functional Collaboration: Collaborate with other departments, including product design, sales, and customer care, to ensure consistent brand messaging and a seamless customer experience.
We’d love it if you had:
- Bachelor's degree in Marketing, Communications, or related field is preferred.
- At least 3 years’ experience in marketing, preferably in the fashion or children's products industry.
- Strong understanding of social media platforms, content creation, and digital marketing strategies.
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator).
- Excellent written and verbal communication skills, with a keen eye for detail and grammar.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Self-motivated, organised, and capable of managing multiple tasks and projects simultaneously.
- Creative thinker with the ability to generate unique ideas and approaches.
- Familiarity with email marketing platforms, analytics tools, and project management software.
- Passion for kids fashion, trends, and a genuine interest in understanding the target audience to drive growth.
What we offer:
- A great office working environment located close to the city and public transport
- Flexible working arrangements
- Generous staff discounts
- Team learning events
- Gym membership and a weekly fitness timetable
- A wonderful team events calendar (think celebrations, well-being days & guest speakers)
If you’re interested...
Have a good look around our website, read Our Story page and get a feel for who we are. If you think you’d be a good fit, please address your application to our Creative Director, Kasia and email to careers@goldieandace.com.
Include a brief cover letter, resume and answers to the three questions below:
- Name 3 brands that inspire you and what about them makes them great? (Any Beauty, Fashion, Lifestyle brands or Bar/Restaurants etc. Not restricted to kids’ brands.)
- Why Goldie + Ace? What stands out to you, and what would you like to bring and receive from this role?
- What is your favourite office snack and why?
