Marketing Manager
Marketing Manager
Full Time or Part Time (4 days)
Port Melbourne
Goldie + Ace is looking for a commercially minded, growth-focused Marketing Manager to lead our global marketing strategy.
This role is about increasing our reach, brand awareness and exposure, attracting new customers and stockists, and building stronger engagement with the people who already know and love the brand.
This is both a strategic and hands-on executional role working across both ecommerce Retail and Wholesale, recognising that the Australia and international markets require different approaches, channels and opportunities.
Based at our Port Melbourne head office, you’ll own the marketing plan and performance, working closely with our Sales and Brand teams to bring activity to life.
What you'll own
- Develop and execute the global marketing strategy across Australia and International.
- Bring fresh, innovative and out-of-the-box ideas to how we market our products and brand, identifying new ways to create cut-through, reach new audiences, build loyalty and generate conversation.
- Drive audience growth, brand awareness, reach and customer acquisition across Retail and Wholesale.
- CRM management across email and SMS, including database growth, segmentation, retention and loyalty.
- Lead performance marketing including paid media strategy, budgets, optimisation and performance.
- Plan marketing activity around collection launches, campaigns, promotions, events and key trading moments.
- Lead social strategy, PR, influencer, creator and seeding initiatives to grow brand exposure and sales.
- Maximise leverage opportunities around partnerships, licences, collaborations, events and activations.
- Manage marketing budgets, KPIs and reporting, using performance insights to continually refine the marketing mix and grow reach and sales.
About You
- You’re a commercial and innovative growth-minded marketer who can think strategically while still being comfortable getting into the detail and making things happen.
- 4+ experience in a similar marketing role, ideally within a consumer, retail or ecommerce brand
- Experience with Shopify and Klaviyo would be advantageous
- Exceptional communication and negotiation skills (you’re equal parts charming and commercial)
- Strong analytical skills and understanding of performance marketing metrics and measures
- A roll-up-your-sleeves, lead-from-the-front kind of approach
- Most importantly, you’ll be excited by the opportunity to help take an established Australian brand to a much bigger global audience.
Apart from a salary, and occasional baked goods, we offer:
- Opportunity for the role to be structured as either 4 days per week or full-time
- A great office working environment located close to the city and public transport
- Generous staff discount and early access to new collections and sample sales
- Team learning events
- The chance to work closely with a creative and passionate team
- The chance to grow with a brand that’s expanding globally and doing things differently
About Us
Goldie + Ace is all about creating quality baby and toddler clothing made to last and be loved. Evoking a sense of nostalgia through designs inspired by our own childhoods, we strive for an honest approach to producing comfortable, ethically sourced garments made with exceptional craftsmanship. Clothing your child will outgrow, not wear out, which means you can wear, cherish and pass on.
If you’re interested:
Have a good look around our website, read our Our Story page and get a feel for who we are. If you think you’d be a good fit, please send your application to careers@goldieandace.com
Include a brief cover letter, resume and answers the below questions:
- Name 2 brands that inspire you and what you love about them.
- Why Goldie + Ace, and what would you like to bring and get from this role?
- Tell us about a marketing campaign or activation you’ve seen that felt genuinely innovative or unexpected. What made it stand out, and what can brands learn from it?
