We've been sitting on this little secret for a while, and honestly? It's been a lot, because this one is reeeally something. 🍄
Goldie + Ace × The Smurfs is officially here – a full transeasonal collection for every kid aged 1 to 8, built around the characters, the colour palette and the classic Peyo artwork that generations of families already know and love. Knitwear, tees, swim, sleepwear, denim; the whole lot... all with that G+A vintage touch woven through.
The campaign shoot is something we're especially proud of. We worked with Australian creative, Giulia McGauran, to create a set fearing a hand-painted wall mural lifted straight from Peyo's original illustrations, plus three hand-made papier-mâché apples as a nod to the most wonderful fact in Smurf history: every Smurf stands exactly three apples high. True fans will get it immediately.
And if you're looking closely, you'll also see a few little Smurfs sneaking into each frame.
Here's the hero pieces you'll want to know about:
The Smurfs Village Print Burton Overall
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The Smurfette Pinafore Denim Dress
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The Smurfs Patch Austin Overalls
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The Smurfs Knit Sweater
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The Smurfs Flower Knit Cardigan
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The Smurfs Badge Bomber Jacket
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The full collection drops online at on Tuesday 2 June 2026, with selected pieces landing at stockists all around the world. This is a global collection for kids everywhere – so wherever in the world you are, the Smurf Village welcomes you!
This collection is filled with true collectors' items – don't miss out!
